CLIENT: Banco Estatal de Tierra, Gobierno de Puebla, Secretaría de Finanzas y Administración
SERVICES: Regional Program for Ecological Planning • Subregional Program for Territorial Planning • Metropolitan Plan • Master Plan • Preliminary urban design of the new city • Management Model • Business Model • Investment Plans • Public Participation Program
The automotive company Audi has chosen the San José Chiapa municipality, in the State of Puebla in Mexico, to build a new factory which will manufacture 150,000 vehicles per year, in an area of approximately 600 hectares.
The region does not have an appropriate urban center which is sufficient to assume the urban growth generated by the new plant – AUDI estimated 6.800 new direct jobs to 2030 –, so Puebla Government was required by the AUDI Company to develop an urban center with high quality facilities, to avoid slum neighborhoods in the surroundings of the Plant. Puebla Government, through the Public Trust Fund called “Banco Estatal de Tierras” has hire IDOM to develop the Master Plan of a new city: The New City Model.
Following the creation of the Model City, employment and the automotive industry will be fostered, transforming the region into an economically competitive and attractive territory for other companies in the value chain.
Our firm has proposed, based on job and growing estimations of Audi industry, the housing needs according to socioeconomic level, as well as the specialized facilities and services. In the first phase, dedicating 150 hectares to resolving the urgent demand for housing and associated facilities, designing a safe and livable city which encourages socio-economic integration and cultural diversity. The proposed housing offer adapts to the different socio-economic levels of the future employees and their families, including social housing at affordable prices
The growth of the urban area forecast in two phases until 2030, will consist of an urban section that favours a variety of uses and eco-mobility, where over 70% of journeys will be possible on foot, by bicycle or on public transport.
The specialized facilities and services that will be available, such as two universities, will increase the attractiveness at regional level and will cement a creative city where knowledge and innovation will be aligned with productive capacity.
Of note, among the important facilities in planning, IDOM has been awarded the final design of the Convention Centre, the Sports Centre and the Transport Station.
Additionally, IDOM has undertaken the preparation of a Regional Program for Ecological Planning (RPEP), a Subregional Program for Territorial Planning (SRTP) and a Metropolitan Plan, with the objective to regulate and adapt the land use and the production activities in the region, in order to achieve sustainable development that is compatible with environmental protection.