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Reinventing iconic stadiums

Key points of what we told at Soccerex Miami

On November 14 and 15, one of the most important events in the field of football stadiums worldwide took place in Miami: Soccerex 2023.

César Azcárate (Director of Sports & Events at IDOM), Diego Rodríguez (principal architect of Sports & Events) and Javier Dávila (Business Development Manager – Sports & Events) participated as experts in the session held on the second day under the title, Iconic stadium reinvented. Sustainability, innovation, and technology, where they explained to the audience our vision of the perfect stadium and how to combine all these elements in the transformation of a major stadium: sustainability, innovation, and technology.

The key takeaways are:

1.- Stay in the same place, in the same house, and deepen the connection with the fans.

2.- Take advantage of the great opportunity to reactivate the urban environment.

3.- Enhance the value of the heritage. Combining the past and the future to create new icons.

4.- Place technology at the forefront of renovation, as a fundamental element.

Along with César, Javier and Diego, our colleagues Mikel Etxeberría, Javier Unda, Ainhoa Solar, Daniel Fernández and Javier Iturriaga attended the event.

December 26, 2023


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